Good Samaritan Advanced Illness and Hospice, affectionately known as Good Sam, has supported patients and their families in Southwest Virginia for 30 years. Good Sam is the most beloved hospice in the area, committed to compassionate end-of-life care with services that include palliative care, hospice care, memory programs, grief support services, and integrative therapies. Its mission is to honor what matters most to each patient through specialized health-related services while affirming life despite illness and grief.
The Solution
5Points Creative created the "Where Love Gathers" campaign theme to help Good Sam show that new memories can still be made while receiving hospice or palliative services. The campaign and its supporting assets further communicated the importance of knowing that a loved one's journey is often made easier and more comfortable with Good Sam’s services, so they can have the opportunity to spend more time with their friends and family.
The campaign's design and copy elements showed patients and families creating new memories together and allowing love to gather in "everyday spaces" where they were receiving palliative or hospice care. This creative approach not only increased awareness of both services but also provided an educational element for the viewer.
Results
Since the "Where Love Gathers" campaign launch, Good Sam's census numbers have increased, bringing in more monthly patients. In 2023, they served over 1,200 patients and more than 535 palliative care patients, allowing them to receive pain control and symptom management from their homes. During this time, Good Sam also raised well over 1 million dollars for their capital campaign.
“The 5Points people really listened to us.” -Scotti Hartman, Vice-President of Development
