The first new bank to launch in the Roanoke Valley since 2003, Ridge View Bank (RVB) is a start-up financial institution with a unique approach to serving its clients. With a focus on business banking, RVB is serious about supporting their customers and giving them the resources needed to grow. Since the beginning, they have been hard at work, establishing their reputation as the go-to financial resource for businesses in the region, with a specialization in manufacturing, light industrial clients, and development.
Currently, Ridge View Bank has two branches completed, and in the summer of 2023, they broke ground on their corporate headquarters and main branch in the City of Roanoke, which is scheduled to be completed later this year. From there, RVB plans to open six to eight branches and hire more than 100 employees as they expand to more locations and markets.
The Solution
5Points Creative’s (5PC) strong ties to local media and high level of experience and expertise in branding created an immediate connection with Carrie and the RVB team. The 5Points Creative team also had prior experience in helping other leading financial institutions in the greater Roanoke Valley create and build their brands and advertising campaigns.
Today, RVB relies on 5PC to work with them as their trusted partners and collaborators, knowing they can connect with the creative team to share their insights and ideas and they will be successfully implemented. By working directly with not only Ridge View Bank leaders, but also leaders at their parent company, 5PC is able to steer every aspect of their marketing strategy. Whether it’s media negotiations, public relations, advertising, marketing, or special events and sponsorship support, 5Points Creative provides RVB with the right strategic direction that helps them meet and exceed their business goals.
Results
- Consistent Lead Generation: RVB is consistently getting leads from their advertising and marketing efforts.
- Recognizable Brand Identity: RVB has established a consistent voice and presence across all platforms including public relations, social media, community engagement, and within the local financial market.
- Centered on Growth: Carrie and her team can focus on business development and team building, knowing their marketing and advertising efforts are covered by local, experienced experts.
- Advertising Accolades: RVB’s advertising and marketing efforts have been recognized by industry peers, including a Fortune 500 company that reached out to Carrie directly to comment on the quality of RVB’s campaigns and messaging.
“As a new President planning to bring a new view of banking to the region, I felt it was critical to partner with a proven firm that could use their strengths to bring out ours. I’ve been beyond impressed with the team of professionals at 5Points Creative. They have been – and will continue to be – pivotal in our current and future growth plans.” -Carrie McConnell - President, Ridge View Bank
