Recently, our team has been reflecting on 2009. They’ve been taking a close look at the changes that have occurred over the past 15 years. Particular attention is being paid to how these new tools and techniques have impacted our creative process and the way we help our clients reach their target audiences with high-impact marketing communications.

A lot has happened in 15 years.

Twitter became X.  The iPhone, invented in 2007, was gaining a little traction when I started my company and now has become the dominant player.  Google Ads went from being a useful help to a primary driver for so many businesses.  Along came Instagram and Stories became a thing.  Back in the aughts we used Flip cameras and posted our short videos on Vine.  

Change takes place rapidly – not just in the advertising industry – but everywhere.  Nowadays, AI and the ways new developments impact commerce and creativity, make you fully aware of the fact that change occurs faster than most of us can imagine.  That’s the constant – change is happening.

How2Integrate New Things

All this newness around us, and the tools that go with it, also impact the way we run our business.  

For example, we now have a backend software solution at our agency to handle billing, media buying, creative project development, and timekeeping.  A far cry from my collection of spreadsheets and dining room table computations.  When I started 5Points Creative’s original company, we were excited we could buy targeted digital advertisements for our clients.  Now, we have our own dashboard, nearly a dozen new tools at our disposal, and more ways to reach those hard-to-reach prospects than I could possibly squeeze into this insight.

Change is everywhere and it’s coming at us fast.  Part of me wants to personally stay on top of everything.  The rest of me acknowledges it’s better to have these systems and tools at our disposal - surround myself with people who excel at what they do as experts in their area - and keep me informed along the way.  

So many things have changed since 2009, but our end goals remain the same.  By incorporating these new tools, techniques, and tactics with those used when our company was launched in 2009, we have a powerful recipe for reaching people and doing it most efficiently as we approach 2025.