5Points Creative was honored with a Silver Addy at the Western Virginia Advertising Awards Gala on February 22 for its impactful video created for FedUp with Gun Violence’s annual prayer breakfast presentation.

Hosted by the American Advertising Federation (AAF) of Roanoke, the Western Virginia Advertising Awards Gala celebrates excellence in local and regional advertising and marketing. This year’s event, held at Hotel Roanoke, embraced the theme “The Wizard of Adz.”

The award-winning video, produced in partnership with Stu Maxey and Maxey Media, featured families of gun violence victims sharing heartfelt stories about their lost loved ones and the mission of FedUp. It highlighted the power of community support, the importance of showing up for one another, and the nonprofit’s efforts to educate the public on neighborhood safety and youth rights.

“We are incredibly honored to receive this award and to collaborate with an amazing organization like FedUp,” said Kym Ricketts, Creative Director at 5Points Creative.

Families Expecting Deliverance Using Prayer (FedUp) is a Roanoke-based nonprofit dedicated to supporting families who have lost loved ones to gun violence. In 2024, FedUp partnered with 5Points Creative to produce a video that would amplify its mission and inspire continued advocacy.

5Points Creative is proud to be recognized for this work and to support organizations that share its commitment to community impact.

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