Roanoke, VA – July 2024. Creative was recognized, on behalf of three clients, for outstanding video production during the recent 45th Annual Telly Awards. The agency received a Silver Award for the Good Samaritan Hospice “Where Love Gathers” campaign, another Silver Telly for the Fiendship “Friendship for Life” campaign, and a Bronze Award for the Pulaski County Tourism "SRX Race" commercial. These accolades mark the 11th, 12th, and 13th Telly Awards the Roanoke-based firm has secured, continuing a seven-year streak of recognition for excellence in video production.
"While we’ve certainly won Telly Awards before, this year’s bundle of three is particularly satisfying,” said Bruce C. Bryan, founder and president of 5Points Creative. “The recognition is great for us and our clients for sure, but what I think I love most is the mix of approaches our creative team demonstrated in producing these videos.”
This range of conceptual thinking is at the forefront of 5Points Creative's mission to capture each clients' messaging to honor their important work. Whether it’s the fast-paced tourism commercial for Pulaski County, the playful and mindful approach to senior living in the Friendship for Life videos, or the Good Samaritan Hospice campaign embracing the spirit of palliative and hospice care, 5Points Creative tailors its work to the clients’ individual needs.
“Our team is dedicated to capturing each clients' unique vision in a way that feels both organic and impactful,” said Kym Ricketts, creative director at 5Points Creative. "Each project had different needs and goals so we approached them independently providing each client with our best work."
The Pulaski County Tourism commercial that aired nationally on ESPN last summer was produced in-house by the 5PC team. Red Velocity Incorporated provided video and post-production services for the Friendship campaign that was recognized with a Silver Telly this year and 5Points partnered with CRY to deliver the finished Good Samaritan Hospice Silver Award.
The Telly Awards, originally established to honor achievement in television, now recognizes the best in video across all screens. With entries from around the world, the awards are judged by an esteemed panel of over 200 industry experts, including representatives from top advertising agencies, production companies, and major television networks.
