groundbreaking advertising

At 5Points Creative, we transform advertising from a cost into a strategic investment. Our team executes high-impact, omnichannel campaigns across Connected TV (CTV), Programmatic Display, OOH (Out-of-Home), Radio, Broadcast TV, and high-impact Print. By leveraging real-time bidding (RTB) and sophisticated audience segmentation, we ensure your brand reaches the right audience at the exact moment of influence.

We bridge the gap between "big idea" creativity and analytical precision. Our media buying experts combine Mid-Atlantic and Southeast market intelligence with aggressive negotiation tactics to maximize your reach and frequency across regional and national landscapes. From synchronized digital retargeting to high-visibility traditional placements, we build integrated funnels that move beyond estimated impressions to deliver documented growth and measurable ROI.

Gold

Addy Award

Perfect Temperature TV Campaign
Bower Heating and Air Conditioning
2023
two employees looking at fonts on a computer screen trying to decide on the fate of a client's branding.

what we do

Marketing

Blending strategic thinking with bold creativity is our specialty. We love to flip the script and develop unexpected solutions that don't just move metrics, they move people.

Branding

We dive deep to uncover what makes you extraordinary, crafting authentic brand stories that command attention in a crowd of competitors and lookalikes.  

Communications

We help you cut through the noise with strategic messaging that transforms your story into lasting conversations through perfectly calibrated press, events, and actions.

Advertising

Our boundary-pushing campaigns don't just reach your audience; they resonate deeply, creating the perfect impact to accelerate your growth.

Digital

While others chase digital trends, we’re busy creating them and transforming your online presence into an experience that sparks meaningful connections.

frequently asked

Can 5Points Creative handle regional or national ad buys?

While we are headquartered in Roanoke, our media buying team executes campaigns across the United States. We have the sophisticated software and industry relationships required to manage multi-state buys for healthcare systems, financial institutions, and franchises.

How do you track the success of an offline advertising campaign?

We bridge the gap between offline and online using custom tracking URLs, QR code integration, and localized lift analysis. We don't just report on 'estimated impressions'; we look for the correlation between ad flighting and website traffic or lead generation.

What is the difference between your media buying and a standard ad placement?

Standard placement is just buying space; our media buying is a strategic investment. We use historical data and market forecasting to negotiate added-value opportunities, ensuring our clients receive maximum frequency and reach for every dollar spent.

get in touch

Take 5 minutes to get to know us, and you'll see what makes us stand out.