February 2010

Drawn2It

Splinter audiences, narrowcasting, multiple channels, niche marketing…these are all relatively new terms used to describe the extreme targeting of smaller, more interested audiences. Useful tools in getting your message to a carved out segment of the audience. As the ability to drill down into your focused target has emerged, so has another trend.

The return of the Big Ticket Event.

It seems that while people like their own iPod playlists and their personal favorites, there is still a longing for community. Nothing brings a group together like a shared viewing experience. Nothing. “Say, did you see Avatar?” “That was some game last night!” “How did you like that acceptance speech during the awards show on Sunday?” According to recent articles in the New York Times and The Economist, the big audience events are as popular as ever – if not more so.

People still love to gather, watch and then discuss and they like doing it in community.

Lesson4Us

Too many business owners think they can’t afford to achieve “REACH” in their schedules so they settle for “FREQUENCY”. Instead of stepping out and targeting that Big Ticket Event, they place hundreds of small, inexpensive commercials in places they think they can afford.

Recently I found a way to work some of my clients into things like American Idol, ABC Prime Time, The Olympics and other big events. To learn how this concept can work for your business simply email me a reply to this or call me at 540.986.8766 or 419.377.0643. If you’d rather be taken off this newsletter list, you can use the same contact methods. A combination of frequency AND reach is especially powerful.