July 2011

What2Promote

The concept of social media marketing, web site marketing, or even that very first and most simple step of building a web site should start with an even more basic question.

Do I really need a web site?

If you can answer that question in the affirmative, the next important one is "What do I hope to accomplish with my web site?"

It seems sometimes too many companies and organizations are doing "hip" and "cool" new media for the simple purpose of being hip and cool. There doesn't seem to be a vision or a purpose. Like any other business decision a company makes, that's a bad reason to do a good thing.

There Must Be a Reason4It

Recently I saw a TV commercial directing the viewer to a web site for toilet paper. Yes, toilet paper. My daughter and I laughed out loud when we were instructed to "check it out online".

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Seriously?

Check out the copy above..."Charmin wants to make going to the bathroom more enjoyable." It's actually kind of funny really.

This is a classic case of a company being told by their advertising people "all current advertising need to have accompanying web sites and Facebook pages". Your's may not.

If you want someone to take a fresh, strategic look at what you are advertising and where you are advertsing it, simply click on the the contact information below or visit my website and begin a conversation.