our insights

Today’s enrollment leaders face an increasingly complex landscape. Declining demographics in some regions, changing student expectations, increased competition, and growing concerns about affordability have created challenges that require both strategic thinking and operational agility.In this environment, strategic partnerships have become more important than ever.

For almost two decades, we’ve taken pride in being a multidisciplinary team whose work helps a variety of businesses and nonprofits in a mix of industries. No two clients are alike, and no two needs are the same. However, that doesn’t mean there aren’t similarities.

The PR-versus-social-media debate has been running for years, and it keeps producing the same unproductive result: organizations picking sides when they should be picking strategies. Both tools have their place. The real question is when to reach for which one.

Wisdom comes from a mix of sources. Artificial Intelligence (AI) is everywhere and woven throughout the day in ways we don’t even realize. Before you’ve had a chance to think about what you want to do or learn next, AI has already inserted itself into the equation.

We know what we are going through in our lives. We have our own deadlines, personal and personnel issues, calendar invitations, inboxes to manage, and all the other work considerations that require our attention. Most of us are managing way more inputs than we are comfortable navigating on our own.

In my last post, The Evolution of Search, we explored how the “blue link” era is fading, replaced by AI-generated summaries and conversational searches. We discussed the rise of zero-click searches, where Google provides the answer directly on the results page. But as a digital marketing analyst, I’m seeing a deeper, more urgent question emerge for our clients. If AI is choosing the answers, who is it choosing to ignore?