our insights

Marketing is often described as storytelling—but what if your stories feel more like a one-sided conversation instead of a discussion?

Recently, I was at a function and noticed something I’ve experienced before. We were with a group of people, and I realized no one had asked me a single question the entire night. People were focused on what was happening around them and they were paying attention to the food they were eating, the points they wanted to make, and what was on their mind.

While we at 5Points Creative don't claim to be fortune tellers, we do spend our days watching trends, questioning assumptions, and imagining what's coming around the corner. With that in mind, here are our team's predictions for what marketing and advertising

It's been around for decades—films and TV shows have been made about it and there has been a lot of discussion and investment in artificial intelligence. AI is one of the hottest topics in business—just like in so many other sectors. Seminars, books,

Join Bryan Ryberg and Bruce Bryan for a festive holiday tale that takes you through the dos and don'ts of sealing the deal!

A lot of people have asked me the same question over the past few months: How long did you work on the book? That's a complicated answer.