our insights

As the introduction clearly states above, the purpose of this monthly submission is to be a thought-starter and to help you make the change you’ve been pondering but are often slow to move on. Even though I may not hear from you, I realize this information is powerful and helpful.

As a nonprofit, sometimes it may feel like the odds are stacked against you, tight budgets, small teams, and the constant trading of one hat for another. Today you might be head volunteer coordinator, yet tomorrow you’re the special events manager or maybe the social media manager. The most tedious of all roles you might be tasked with is that of designer. You know your organization does good work, and you want to market it, but where do you start?

Marketing work? Let’s just leave that to chance. We’ll see if we need to turn the faucet on and get some leads flowing. If we feel like marketing or advertising, then we’ll jumpstart our outreach and watch the results roll in. Maybe that’s an extreme example and there are some structures in place at your company or nonprofit. Even in those cases – content too often – becomes an afterthought and not an integral part of the vibrant and proactive marketing strategy.Let’s examine why content should become your primary tool when it comes to marketing your organization.

The best B2Seed topics often come from real-life experiences. When one gets your attention and ties into one of the main lessons you’ve been sharing, it’s time to snag it and pass it along! On Thanksgiving eve, two packages from a major international brand arrived on our doorstep. One of the packages belonged to my son, but the other package didn’t belong to anyone else in our house. After the delivery person left, my wife grabbed the boxes and noticed there was an issue with the label. She had the name of the correct recipient, their phone number, and the unlucky shipee’s address, too.

Marketing is often described as storytelling—but what if your stories feel more like a one-sided conversation instead of a discussion?

Recently, I was at a function and noticed something I’ve experienced before. We were with a group of people, and I realized no one had asked me a single question the entire night. People were focused on what was happening around them and they were paying attention to the food they were eating, the points they wanted to make, and what was on their mind.