Roanoke, VA – March 2024. 5Points Creative celebrated a win at the Western Virginia Advertising Awards Gala on Saturday, March 2. The full-service advertising and marketing firm received a Silver Addy for their “Where Love Gathers” campaign, created on behalf of Good Samaritan Hospice.

Hosted by the American Advertising Federation (AAF) of Roanoke, the Western Virginia Advertising Awards Gala spotlighted outstanding achievements in local and regional advertising and marketing for 2023. The event, held at The Hotel Roanoke Ballroom, hosted over 200 people for the “Welcome to Addy-lachia” themed ceremony.

Good Samaritan Hospice, one of the premier hospice and palliative care providers in the region, with over 30 years of experience, has collaborated with 5Points Creative since 2021 for marketing services. In 2023, Good Samaritan sought a distinctive campaign, leading to the creation of the award-winning “Where Love Gathers.”

Kym Ricketts, creative director at 5Points Creative, said, “It's an honor to be recognized, and we're very proud of the work we've been able to produce with Good Sam.”

The campaign focused on de-stigmatizing hospice care by portraying real-life examples of Good Samaritan Hospice services. Each vignette depicted the warmth and love that is possible for individuals and families living with long-term illnesses, countering societal discomfort and stigma. 5Points Creative was honored to craft a campaign supporting Good Samaritan Hospice's mission to affirm life in illness, honor individual values, and honor what matters most to each person and family served.

This accolade is a testament to 5Points Creative’s dedication to crafting impactful campaigns that resonate with authenticity and purpose.

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