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CRM Guidebook for Businesses
Numbers tell a story
Social Media Guidebook for Brands
Media Lessons On The Road
Spring Cleaning
Photography
Listen To The Music
Location, Location, Location!
The Buying Process
Custom Creative
Understanding Google Analytics
Budget4the Desired Outcomes
November 19, 2024

Budget to increase profit.

An Observation2Make
October 14, 2024

How to be a room shifter.

Help Motivate People2Give
September 10, 2024

Compelling stories sell.

The Reason4Giving
August 8, 2024

One-size-fits-all—except when it doesn’t.

Basic Knowledge4The Best Play
July 10, 2024

Choose your words carefully!

How 2Be Smarter
June 7, 2024

Where did the curiosity of our youth go?

Planting Ideas2Help Your Business Grow
May 6, 2024

There are plenty of tools at our disposal at any given time, and we have to know when and how to use them to fix our clients’ problems. You’re running your business and it’s not necessary for you to understand how to apply those five critical tools we use in our business . . . you just have to know who to call.

Change4Change's Sake
April 9, 2024

What is happening in the sports world that applies to those of us in business and industry?

TV Awards Show4Got to Include the Networks
March 12, 2024

Through the years, I’ve shared my professional background in television advertising sales. As a salesperson, I kept a close eye on the annual Emmy Awards. The more awards our shows won, the easier it was to sell commercials to advertisers – plus it was more fun to brag when you represented a network affiliate that won a big haul.

Making the Case4Google
February 19, 2024

It’s one of the most powerful sources of information in the world. One could make the argument that Google is the most influential resource known. Its impact is hard to measure, but the company remains omnipresent.

Keyboard Communication
May 18, 2020

Some of us have thrived for years in the environment of the face-to-face meeting. It’s meant we’ve been able to read a room, notice body language, and maybe build rapport with someone based on the photos in their office or by identifying with...

Teamwork Makes the Dream Work
April 26, 2019

Everyone there was in attendance to see Branford Marsalis. The famed musician was the main attraction for...

Small Labels Can Be a Big Deal
February 28, 2019

Little things can make a big difference though – especially in commerce. One of the first questions I ask a new client is...


Hurt People Hurt People
January 20, 2018

Sometimes you come across a person who just rubs you the wrong way. It happens to all of us in business (or education or healthcare or not-for-profit foundation work). That’s because those people are everywhere.

Bowling Trophies and Parking Spaces
October 20, 2017

Money is a great motivator. Generally we can all agree on that concept and, as the holidays and the end-of-year bonus season approaches, it’s worth noting that most everyone is motivated by mo’ money, mo’ money, mo’ money. (That’s a 90’s comedy sketch reference for those not as old as I am.)

E-Mail Etiquette
December 20, 2015

If you are a human being in a typical office work space, you're probably one who uses email. More likely than not, Yahoo, Gmail, or even AOL email rules your world. I

The Uncomfortable Question
October 20, 2015

As many of you know, not only do I handle marketing and advertising at B2C Enterprises, I also work as a career firefighter/engineer in Chattanooga, Tennessee. One of the things we do is plan for emergency incidents before they happen, or, in firefighter shorthand, pre-plan.

How's Business
September 20, 2015

Immediately I have to decide….Is this a “not sure what to ask you so I’ll just ask the simple how is business question”, or are they genuinely interested in the affairs of the marketing and advertising agency I run?

Holiday Road
May 20, 2015

They were great trips, but as Mom so rightly pointed out, they came at the very end of the summer. Before the trip there was wiffle ball to play, swimming to dive into, friends to ride bikes with, girls to meet, smaller family trips to take, and movies to watch.

Are you sowing seeds?
January 20, 2015

Except it's not - it's really quite simple. Naturally, I like to write - hopefully you can tell that from the energy that goes into delivering some value to you with these monthly pieces.

An Observation2Make
October 14, 2024

How to be a room shifter.

How 2Be Smarter
June 7, 2024

Where did the curiosity of our youth go?

Working2Acquire Talent
January 16, 2024

We’re actively recruiting for…..”

This is a phrase, or even a buzzword, that c-levelers and human resources management types often toss around without a lot of thought. 

Ask Questions2Learn
March 9, 2023

Remember the old saying, “curiosity killed the cat”?  Well, the lack of curiosity has done-in more than a few businesses and leadership teams.  Strong questions make a big impact.

Check Your Work2Improve
February 7, 2023

Mister Starr was my 10th grade geometry teacher. I didn’t do so well in his class. I do, however, remember him clearly reminding our class to “check your work”.  

A Long Line2Wait In
May 6, 2022

We enjoy giving it as a gift to our clients at the holidays.  I also love to meet with clients, and prospects, and potential employees as they drink it.  While I feel like I should enjoy a cuppa joe, the reality is: “I do not drink coffee!”

Ask Then Listen
September 15, 2021

About twenty years ago, in a city far from where my agency is located, I learned a valuable life lesson.

Gathered with me in an old room with dated furniture on a cloudy fall day were 12 people who I’d never met prior to that week. A few days before, we went through a tryout of sorts, and that was also a strange experience. I always wanted to...

Improving on Improving
September 27, 2018

People want to improve.  Well, most people do anyway. They’ll talk the improvement game.  They’ll go to conferences.  They’ll read those books.  Most will target a...

Bench Strength
November 20, 2017

On the first night of November (which did seem weird), the Houston Astros captured their first-ever baseball World Series Championship. Just four years ago they were the laughingstock of the baseball world and had lost over 100 games – a near record for futility.

Pull Over and Take a Big Whiff
September 20, 2017

In the marketing world, we tend to be heavily focused on the next month, quarter, or year.

Kindness Counts
April 20, 2017

I will often judge how much we’ll enjoy an act at The Spot based on one natural interaction: I watch how the artist treats our magical, kind, and helpful sound engineer, Travis. If they care for him and treat him well, their performances are almost always extra enjoyable.

Value Your Value
June 20, 2016

B2C Enterprises invests over a million dollars in media most years, while at the same time, interacting with salespeople from at least seven states. That’s a lot of business transactions and a lot of sales appointments.

Storytime is Worth the Time
April 20, 2016

Use someone else’s informative and entertaining story until you create your own to share. I did this when I was younger and I also did it seven years ago when I started my advertising agency.

You Can’t Fake Sincerity
March 20, 2016

They’ve ruined the process for many. Certainly they’ve made a lot of work for those who genuinely do put their prospects' best interests first. Typically when a salesperson walks through the door, the potential client leans to the position of distrust. It may be unfortunate, but it’s generally the case.

Step it Up
February 20, 2016


You get in and settle into your job and before you know it, the realization hits there are lots of other things that need to get done.

Cutting Through the Clutter
December 11, 2020

Every market has one of these types. Here in the Roanoke-Lynchburg television market, where our marketing firm is based, we are lucky enough to have two.

I’m talking about car dealers with terrible commercial campaigns.

No, it isn’t limited to just automotive marketing, but these guys are the...

Filling the Gap
November 16, 2020

For the past decade, I’ve noticed something that seemed kind of odd to me initially. Over time, I continued seeing this pattern and I figured it was time I identified it.

Some of the smartest people I know own companies, invent products, or find a better way to accomplish a goal. They are brilliant at what they do and have built a product or service based on some sort of genius technological solution. The work they do takes...

New Challenges Call for New Solutions
October 6, 2020

Years ago, I wrote about the value of “going where the eyeballs are” when it comes to advertising. It’s an age-old axiom, but as you evaluate your place in the business community, it’s one that deserves a little closer examination. If you have...

Observe and Improve
August 26, 2020

Over the years people have asked me how I decide what to write about in our monthly columns. Often it is noticing something basic and then pondering how it fits into marketing or business operations.

I have a teenager, which means I have to deal with the constant cycle of updating, repairing, and replacing of mobile phones. My normally sure-handed young man occasionally drops his...

Creating a Connection
July 24, 2020

My friend Bill from Toledo told me a story once and it has stayed with me for more than twenty years.

At the time, he was in broadcast television commercial production and, as a Black man living in America, he had a very different perspective than I did. He recalled being a kid in the early 70’s watching television and seeing...

Location, Location, Location
February 26, 2020

In real estate there’s an old saying: only three things matter – location, location, location. It’s funny how that same adage has an application in the...

Filling the Field
December 19, 2019

Football teams have evolved their rosters through the years – just like baseball teams did years before. You have short yardage runners, nickel backs, receivers who only play on third downs, and kickers who are especially talented at...

Adding Value with Consistent Messaging
November 12, 2019

I’ve said it so many times lately – mostly as a sort of a preparation for what is to come for our prospective new clients. The more marketing you do, the more there is...

Quantifying Your Marketing Activity
October 17, 2019

It’s an observation and it isn’t the case in every circumstance. For more than two decades I managed sales departments in the...

Invisible Ads and You
September 17, 2019

I’m convinced some ads are invisible. Well, they certainly take up space or air, but they get skipped or ignored more than...

Closed to Open
August 21, 2019

Way back in the olden days, the proverbial shot of the storekeeper with a broom at his front step, apron tied around his waist, seemed to be...

Capturing the Moment
July 17, 2019

Galaxys, iPhones, Google Pixels, and the sort produce so many great memories. After all, without them, how would...

Market Then Educate
June 11, 2019

My Dad calls them “destructions”. You know – the printed papers that come with most electronic items or things that need to be put together. Detailed explanations of...

Planning for the Future
May 15, 2019

There’s a new brewery in downtown Roanoke. In fact, there are like six new breweries in our hip, small city. We’re the up-and-coming craft brewing mecca of the east coast with...

Appetite for Success
March 14, 2019

For years now, my creative team has been inserting clever images or photographs into...

Accoutability + Consistency = Coffee
March 6, 2018

About a year and a half ago we hired a business development person at our marketing and advertising firm. It was a big step for me since prior to that time...

Breaking Patterns
June 20, 2017

There are patterns in every part of commerce. It’s easier to be robotically repetitive and as businesspeople, shoppers, or office workers, we tend to continue doing what we’re most comfortable with.

Authentic Dialogue
February 20, 2017

It’s so easy in the sales process to nod your head, agree with the prospect, and work to keep the peace. After all, it feels better and what kind of position are you in to object or share strong opinions when you’re trying to start a business relationship with someone? The answer is the best position.

Ask Away
January 20, 2017

Early on I was going to be a reporter – a television sports reporter, actually. I think someone told me I had a face for radio and, eventually, economics and life caused me to shift from journalism to capitalism.

The Blob
November 20, 2016

At a recent meeting, I was both listening and minding my own business when the word came drifting across the table. One of my favorite clients told a co-worker I was a “blob”.

Staying the Course
August 20, 2016

Last year we started an advertising campaign in a local newspaper for our advertising agency. Not many businesses in our area of specialty actually advertise very much so it was a significant move.

Everyone Gets to Sell
November 20, 2015

When certain people hear the word salesperson, or seller, or account representative, they get kind of a yucky feeling or feel their stomach turn. Perhaps it’s because I spent most of my adult life observing, training, and coaching sellers, I have a general warmth or kindness for those in that profession.

Sales vs. Marketing… FIGHT!
July 20, 2015

Sales blames Marketing and Marketing blames Sales. Either the leads or prospects the sales people are getting from marketing aren't any good, or the leads are great, but those danged sellers can't seem to close any business.

Back2The Future
April 20, 2015

A few years ago, I realized I had started a company without having a full understanding of the best systems to put in place. As the firm grew, things were done in ways that seemed to make the most sense.

6 Degrees from New Business
February 21, 2015

For the past few years we've been doing work for Boxley Materials Company. This isn't a piece about one of our clients, rather an interesting study in how business development, building a network of referring partners, and the power of the internet has made our really big world incredibly small.

Busy-ness-vs-Business
October 20, 2014

You can scurry from task to task - even cross off the plentiful items on your "To Do" list - but that doesn't mean you are successfully navigating your day or the priorities that come with genuine business.

Good Help Is In The Timing
June 20, 2014

Generally speaking, as we go about our days trying to pay it forward, we are greeted with appreciation and sometimes even acknowledgement. That feels good and it's one of the reasons (if we are honest) many of us help others. Helping others just feels good.

I know a guy who knows a guy...
May 20, 2014

When you connect people to others you help both parties. Yes, that's a simple concept. If you want to grow your business, one of the best first steps you can take is selflessly and purposefully linking others.

Stop, Look and Listen
January 20, 2014

Have you ever been at a party, or perhaps the coffee shop, when you run across someone you know and you just cannot remember their name?  Of course you have - it happens to all of us.

An Empty Building - An Interesting Perspective
September 20, 2013

When I arrived in Toledo, Ohio in 1997 as a sales manager at an ABC owned TV station, the top local advertisers in the market were primarily established, well-known retailers.

How 2Be Smarter
June 7, 2024

Where did the curiosity of our youth go?

Something2Think About
December 6, 2023

You’re always marketing. There’s no rest. It doesn’t matter if you are a start-up, a tech company, a retailer, a home services expert, or anything else. Whatever you do in business or industry, you’re always marketing yourself.  

No Calculators2Help You!
September 13, 2023

It’s been well documented in past B2Seeds that I wasn’t the best math pupil. In fact, I never even made it to high school calculus. It certainly didn’t help that we weren’t allowed to use calculators on tests. I do remember wondering why I had to work out those problems by hand when my calculator could do it for me! 

Hard Questions2Answer
July 14, 2023

When I started this company 14 years ago, Public Relations wasn’t a focal point of our new firm.  Back in those days, we farmed out press releases, press conferences, and even media training. My background was in the television media business, so I was more focused on the advertising side of things in our industry.  

A Fun Title2Catch Your Eye
January 13, 2023

Some of the best ideas are stolen (may I more politely say borrowed). 

Over 30 years ago I was a TV sales manager who called on business and ad agencies in Michigan. One agency founder had a fun title on his card, and I remembered that.  Fifteen years or so later, when I started my company, I decided I wanted to have some fun with our titles, as well.  Internally we all know what we do, but externally, we like to poke a little fun at the formal titles and let our experience and sunny outlook shape the language that distinguishes us.

Improvements4Your Website Today
January 19, 2022

Over the past five years we’ve built nearly 70 websites. Some have been from scratch, but many are conversions of sites that needed updating, a more modern look and feel, or to better reflect the shifting work our client is now doing.

 I remember one in particular where our client insisted over and over that the information on their current (dated) website would simply transfer over to the new design we were doing. No matter how often we asked, we got the same answer. They would not need new copy. When we showed them...

Carved in Stone
October 15, 2021

A budget is a plan.

That’s all it should be.

Let’s be honest at the start of 2020 people were not calculating how to incorporate the adjustment that would come from a worldwide pandemic. No matter what type of industry in which you operate, there were far-reaching ramifications and everyone had to adjust. The budget situates you for success, growth, and should allow you to figure...

Zoom Fatigue
August 26, 2021

From all accounts, Zoom calls are going to remain a part of the business day.

For years companies ran WebEx, Teams, and other video conference meetings, but it wasn’t until 2020 that we all started playing in that arena on a regular (read: daily, or even hourly) basis. That shift was startling to many...

Feet on the Ground, Head in the Clouds
June 16, 2021

Late last year something happened in my business’ sales cycle and it got me thinking.

To support another organization, I placed a call to a friend of mine whom I had known for about a dozen years.  In the course of the conversation about this other topic, he asked me about marketing and advertising.  He wondered how we help clients...

Leaving it to the Pros
May 18, 2021

The year was 2003 and sequels were all the rage – The Lord of the Rings, Matrix, and Terminator movie series were topping the box office.  Speaking of Terminators, it was that year that Arnold Schwarzenegger became California’s Governor too.  The government was...

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